Tuesday, April 20, 2010

Best For Day : 4/20

Today is April 20th, known by college kids as 4-20, the high holy day of St. Mary J. Juana. Some say the use of "420" originated L.A. police code for pot smoking in progress. Others claim 4:20pm was the time high schools in California let out in the '70s and the numeric slang refers to the Left coast's after school activity of choice. Debating the origins of "420" is a little too stoner for our tastes. When it comes to weed, we follow the WWMD? (What Would Mischa Do?) rule, which is, smoke it if you got it. And if you are on a beach, in a nightclub or the driver's seat of a convertible parked outside Fred Segal, well, all the better. 4/20 is best for 4/20.

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